3rd horseman.
Oh, Jesus, please, no...MySpace: The Magazine.
NEW YORK (AdAge.com) -- Hey MySpace kids: Want to read a magazine? If you answered yes, you may be in luck. MySpace is actively considering whether to launch an ink-on-paper magazine to complement its insanely popular and remarkably valued online property. The editorial mix would likely cover standout MySpace members and their interests, from music to their social scenes.
"We're in the process of modeling it," said an executive privy to the discussions. "Our main concern is the MySpace brand. We don't want to do anything that would hurt the brand."
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