Beccaning Call

You should be in myyyyyyyyyspace!

A really great (long) article from Wired about Murdoch and how they're trying to figure out how to make money off of MySpace -- 580 mill doesn't just grow on trees -- His Space

“You’ll see us morphing from a content company into a marketing company,” Levinsohn says, “a youth marketing company especially, because that’s where everything starts. No one is going to be able to control the flow of content the way we used to. MySpace gives us the ability to look inside and understand how hits get created” – that is, to spot micro-niches, track early breakouts, and identify hot IM buzzwords as they bubble up.

This is why MySpace poses a real threat to big players. It’s a nuclear missile across MTV’s bow. News Corp. personnel from Murdoch on down never tire of pointing out that MySpace reaches more kids each day than Viacom’s music channel sees in a week. The site is also a nice one-up on media wannabes Google and Yahoo, both of which have fielded their own social networks to mixed results. It’s a knock on Facebook, which avoids out-of-control content like an STD. And it rubs sand in the eyes of champion AOL, which has responded with AIM Pages, an extension of its instant-messaging service.

And then of course, the obligatory daily people-being-dumb-on-Myspace story.
Teenage Girls Rob Man They Met on Myspace.


[youshouldbeinmyyyyyyylife!]
<3

posted by Becca @ 2:23 PM